3 quick questions to Camilla Bark

Interview

Camilla Bark joined Invest in Skåne in January 2020 with the mission to lead the new marketing and communications team. 

1. Tell us a little bit about your background

I have a degree in Bachelor of Science in Business Administration and Economics with a major in Marketing and Brand Management. I also have a Bachelor's degree in HR with a focus on competence resourcing. I have worked with international marketing for over 15 years. Most recently I held a position as a Brand Strategist within the City of Malmö where I was responsible for brand development, marketing and Employer Branding within the Compulsory School Administration. I also worked cross-functionally between the HR and the Communications Department with competence resourcing initiatives.

Camilla Bark

Quote

"My main focus is to build a professional and dedicated team with expertise in both Business Intelligence, communications and marketing."

2. What made you apply for the job at Invest in Skåne?

I found that Invest in Skåne's mission to attract international investments to the region and to support Skåne-based companies with their internationalisation sounded very exciting. My background in marketing and communications in both private and public organisations was a good match with Invest in Skåne's requirement for the position. In addition, I got a very good impression of my future colleagues at the interview. An extra bonus was Invest in Skåne’s nice office in Dockan, Malmö. I’m already really enjoying my new role!

3. What will be your focus the first year?

My main focus is to build a professional and dedicated team with expertise in both Business Intelligence, communications and marketing. Together with our investment and trade promotion departments, we aim to put Skåne on the world map in terms of company start-ups and investments, while helping companies in Skåne to grow internationally. 

2019 was one of Invest in Skåne's most successful years in terms of results; we helped create/maintain 370 jobs in Skåne and attracted nearly 2 billion SEK in invested capital to the region. Obviously, we will continue to create value for companies in Skåne and to create even more jobs in our beautiful part of Sweden. 

Right now we have two open positions for our Marketing and Communcations Team, take a look at them here.