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pink decorated bike

#ibike: Celebrating biking culture

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Invest
Talent

Five colourful bikes show up in five cities across the Greater Copenhagen Region, encouraging passers-by to celebrate its thriving biking culture. As Tour de France kicks off in Copenhagen, Invest in Skåne and Copenhagen Capacity are launching a campaign to challenge people to share a biking photo on the #ibike campaign site. 


Starting at the Roskilde festival, five bikes will be placed across the region – from Tour de France in Copenhagen, and Malmö Pride, to Gullbrannafestivalen in Halmstad and Lund – inspiring people from all over the world to taste the Greater Copenhagen Region’s biking lifestyle. As part of a digital campaign, the bikes will encourage people to share their biking photos online on the #ibike campaign site. The participants will get the chance to win popular bike equipment developed in the region, sponsored by MATE, PåHoj, Hövding, and IAMRUNBOX. Renowned for its bike-friendly infrastructure, Greater Copenhagen Region is home to leading biking solution brands and sustainable innovation.

Biking in the Greater Copenhagen Region is an integral part of the daily life of its people. Bike journeys account for more than 30% of all trips in the region. And both Copenhagen and Malmö are ranked among the best biking cities in the world. Enabling a thriving biking culture through reliable and vast infrastructure is healthy for the individual and the environment. Sweden and Denmark are proof of that as they often score high in sustainability and citizen well-being.

 

Learn more & take part here

 


Greater Copenhagen Region is a place brand led by Copenhagen Capacity and Invest in Skåne. The region spans Eastern Denmark and Skåne and Halland in Southern Sweden, and it offers a Scandinavian way of living - cherishing work life balance and space for individual freedom. Home to leading business hubs, research centres, and universities – the Greater Copenhagen Region is an attractive place for innovation and international cooperation.