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Indressa Gustafsson

Title: Senior Content & Channels Manager

Department: Marketing & Communications

My competencies and professional background

Originally from South Africa, I have degrees in Journalism and in Psychology from Rhodes University in South Africa, and a Masters in Contemporary Media & Culture from the University of London. As a media professional, I have worked across newspapers, magazines, television and digital media, from the BBC, The Guardian and Press Association in London, to ELLE magazine in Johannesburg. In Sweden, I have had the opportunity to work within communications and marketing at pioneering organisations like Tetra Pak and the European Spallation Source, as an editor, storyteller and content strategist.

My role

I am responsible for storytelling, content management and editorial operations, which includes content strategy, all with the purpose of lifting up our region as an optimum location for business, investment and highly -skilled talent. 

Fun fact not many people know about me

Before journalism, I was studying to be a physiotherapist. I am also an artist, and a food nerd who was once invited to audition for Masterchef!


A tiny bit of French!

Read more about my professional background on LinkedIn.

Contact information:


Phone: +46 40 675 35 13

Cell phone: +46 72 468 58 92