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Indressa Gustafsson

Title: Senior Content & Channels Manager

Department: Marketing & Talent attraction

My competencies and professional background

Originally from South Africa, I have degrees in Journalism and Psychology, and a Masters in Contemporary Media & Culture from the University of London.

As a media professional, I have worked across newspapers, magazines, television and digital from the BBC, The Guardian and Press Association in London, to ELLE magazine in Johannesburg. In Sweden, I have had the opportunity to work within communications and marketing at pioneering organisations like Tetra Pak and the European Spallation Source, as a writer, editor and content strategist.

My role

As content and channels manager, I am responsible for developing and implementing the content and social media strategy, as well as creating useful, relevant and inspiring content for international companies considering investing in the region, or Skåne-based companies who wish to go global.

Fun fact not many people know about me

Before journalism, I was studying to be a physiotherapist. I am also an artist, and a food nerd who was once invited to audition for Masterchef!


A tiny bit of French!

Read more about my professional background on LinkedIn.

Contact information:


Phone: +46 40 675 35 13

Cell phone: +46 72 468 58 92